𝗣𝗮𝗱𝗺𝗮 𝗛𝗶𝗹𝘀𝗮 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗞𝗼𝗹𝗸𝗮𝘁𝗮 𝗣𝗹𝗮𝘁𝗲𝘀! 𝗠𝘆𝗮𝗻𝗺𝗮𝗿 & 𝗚𝘂𝗷𝗮𝗿𝗮𝘁 𝗙𝗶𝘀𝗵 𝗡𝗼𝘄 𝘁𝗮𝗸𝗲 𝗰𝗲𝗻𝘁𝗿𝗲 𝘀𝘁𝗮𝗴𝗲.

This year, Kolkata’s love story with Padma Hilsa (from Bangladesh) is on hold. With extremely limited supply and rising prices, fish traders and consumers are turning to hilsa from Myanmar and Gujarat instead.

Traditionally, Padma Hilsa is a must during festivals like Jamai Shashti and Durga Puja. But with poor imports and high costs (₹1,800–₹2,000/kg), people are choosing affordable options.

Why the shift?
Myanmar hilsa has softer bones and better availability
Gujarat hilsa is cheaper and accessible
Local demand is high, but Padma supply is low

Even fish markets like Sealdah and Gariahat are filled with non-Bangladeshi hilsa varieties. Experts say this may be the start of a long-term trend unless import policies and cross-border agreements improve.

Can India invest more in domestic hilsa production?
Will local hatchery-based solutions meet this growing demand?

One thing is clear: consumer preferences are changing fast—and the fish business must keep up!