4AM Worldwide, a leading integrated brand solutions agency, has clinched the coveted account of the Government of Andhra Pradesh’s Department of Fisheries. The agency will play a pivotal role in elevating the domestic consumption of aqua products through comprehensive value chain development and heightened visibility of the ‘Fish Andhra’ brand across Andhra Pradesh.
As part of this strategic partnership, 4AM Worldwide is entrusted with the responsibility of crafting the brand identity and strategy, creative design, social media strategy, and digital marketing for The Department of Fisheries, Government of Andhra Pradesh. The agency will also oversee CRM management and provide technical support, marking a holistic approach to enhancing the department’s outreach.
The Department of Fisheries, Govt. of Andhra Pradesh, expressed enthusiasm about the collaboration, stating, “4AM is a dynamic and innovative advertising agency, specializing in creative campaigns that captivate audiences and deliver measurable results. Their demonstrated creativity, passion, and expertise in working with government enterprises were key factors in our decision to choose them as our trusted partner.”
Highlighting the agency’s commitment to responsible fisheries management and environmental conservation, the Department added, “We believe this partnership will help us reach and engage with our stakeholders in new and impactful ways, advancing our efforts to protect and sustain aquatic resources for future generations.”
Jonathan Sreekumaran, Chief Business Officer at 4AM Worldwide, conveyed excitement about the collaboration, stating, “This partnership represents an exciting collaboration between 4AM Worldwide and the Department of Fisheries, Andhra Pradesh, who play a crucial role in ensuring the sustainability of our oceans and aquatic resources.”
He further emphasized the agency’s eagerness to contribute to impactful work, stating, “We look forward to doing some impactful work with the Department of Fisheries, whose efforts go beyond protecting our oceans; it’s about safeguarding the interests and livelihoods of business owners who depend on these valuable resources.”
This strategic alliance marks another milestone for 4AM Worldwide, showcasing their capabilities in the government sector and underlining their commitment to making a positive impact on issues related to fisheries and marine conservation.
